What is the biggest problem your business faces right now? Do you need more new clients? Do you need to improve your market position or reduce costs?
Most business problems have typical solutions. Buy in temporary expertise, pay for advertising, create a campaign.
But sometimes the very fact that everyone is trying the same things reduces your chances of success. If everyone pushing for a slice of the agency market or the wedding pie, making your mark will be a hard slog.
Yet, when we really think hard and process our experiences, new and untested strategies can appear. Where are your competitors not marketing that might still offer a lucrative source of work for you? What communities are you part of where your skills may be in demand? What additional products or services can you offer that are unique to you?
Thinking off-centre means deliberately looking for creative strategies and revealing questions that will open new doors for your business. If you are in the middle of a competitive market and there is pressure to squeeze margins or suppliers, it might just be what your business needs.