The rise of crowdsourcing and casual work platforms like Fiverr and Upwork has revolutionised outsourcing. Whereas before, hiring someone to perform a service might involve looking up people in the Yellow Pages, calling them and visiting their office, now just about any service can be bought in with a single click. On the same platform, you can hire cleaners and writers, taxidermists and designers. It seems to promise great benefits for clients but are there risks?
Smart Budgeting Takes Risk into Account
Imagine you needed medical treatment. Which would you prefer to do, pay a doctor who had spent years training and specialising or hire a guy on a platform who said he read a couple of books on physiology during his college days?
It’s a laughable question. There are some services where the risk is too great to do anything but call in a professional. We understand this almost without thinking but we almost always draw the lines in strange places.
Here’s a simple example. You might spend thousands of pounds (or euros) setting up your business website and then the same amount again getting a web shop set up. You wouldn’t dream of leaving your corporate image to a guy whose only experience was mucking around with WordPress one boozy Saturday.
Yet after all that investment, it is still common to see business people being advised to use google translate for web forms or hire random people from Fiverr and Upwork to produce versions of their website in other languages. We want to spend good money on the original version and yet skimp on the budget when we want to reach new markets.
Unprofessional Translators and Interpreters Put Your Business at Risk
If it sounds silly, it should. A bad translation can make a mockery of all the hard work you put in to your business in the first place. Would you want the newest offering from your restaurant to be translated as “Supreme Court Beef”? Would you want the delegates of your conference to be stumped when the interpreters give up and go home?
As Jay Soriano wrote, while the gig economy is indeed thriving on places like Fiverr, it would be naïve to expect the quality to be much higher than the price tag. For small, one-off jobs with low importance for your business, platforms like that will work a treat. When your reputation is on the line, it simply isn’t worth the risk.
The smart way to buy translation and interpreting
- Look for signs of accountability: professional memberships are a great place to start
- Look for signs of contribution and growth: a translator or interpreter who is doing great work will only sustain that level by continued training and giving back to their profession. It is easy to see when that is the case.
- Look for someone who asks intelligent questions: if someone offers you a quote without any clarifications, stay away!
- Look for interest: if the translator or interpreter seems to be treating your work as ‘just another assignment’, it is unlikely that they will be delivering great quality. For their work to be great, they have to have a great understanding of your work.
If you would like more detailed help, feel free to get in touch. I am always happy to point people in the right direction.