Interpreters will not be replaced by technology; they will be replaced by interpreters who use technology – Bill Wood, company founder, DS Interpretation
That quote has become the interpreting equivalent of translators answering “it depends on context” to even the simplest question and agencies asking for “your best rate”. But what does it mean and is it accurate? Even more to the point, why should you care if you are buying interpreting?
The “undeniable facts” of interpreting technology
The impulse behind the quote that started this post seems to be these five “undeniable facts”:
- After a slow start, new technologies are now filtering into interpreting and shaping work,
- And they will continue to do so,
- Those who learn how to use the technologies to their benefit and to the benefit of their clients gain a first mover advantage in the marketplace,
- Those who lag behind are in danger of having out-dated business models that will not survive after everyone clambers to get on the high-tech bandwagon,
- Therefore, it is a good business strategy to learn technologies now!
Now, apart from the fact that those facts have been true to some degree at any point in the development of the modern interpreting profession (which is only about 60-70 years old anyway, if we concentrate on conference interpreting), there is plenty of room to debate how far those five assumptions are both accurate and meaningful.
And of course, this still sidesteps the question of their application to other forms of interpreting. What affects the conference hall might not touch the courts; the difference maker in the doctor’s office might have no effect on the negotiating room.
So, are new technologies changing interpreting? From the point of view of interpreters, yes they are (depending on where and how you work). From the point of view of clients, it remains to be seen. Can clients tell the difference between remote interpreting and in-person interpreting? That remains to be tested.
Will technologies continue to filter into interpreting? Well, yes but that is practically a truism in any profession. Try to find an accountant who still keeps paper cashbooks or a lawyer who never looks up case law online.
Now what about the first mover advantage and the slow mover disadvantage? As a researcher, I have to say that I have seen absolutely zero objective evidence that interpreters who are adopting any form of technology are seeing any economic advantage (one for a PhD student to study, methinks). And we all know our share of old-school interpreters, who think that being high-tech means accepting contracts by email, yet they still make a packet.
Why People Forecast the Triumph of Interpreting Technology
The famed competitive advantage of adopting technology is a forecast, rather than a reality. We think it will be that way because that forecast serves the purpose of … selling technology. I really don’t think clients care a hoot whether we have a paperless booth or turn up with an armful of vellum scrolls. Results, not techniques, are the order of the day.
There is, of course, the rather more sound economic argument that technologies can increase service availability and so allow more streams of income. That kind of works … until we read research that tells us about video remote sign language interpreters ending up with worse pay and conditions than their in-person colleagues. If there is an economic advantage to that technology, it isn’t being felt by the interpreters. And I doubt it is being seen by the buyers either.
A More Realistic View
Adopting technology for the sake of adopting technology is a really cruddy business strategy. Being smart and adopting technologies that allow you to offer better service levels and products that are better suited to your market is much better.
So maybe the quote should actually be “interpreters will not be replaced by technology but by interpreters who make smart business decisions as to the technologies they adopt.”. Admittedly, that isn’t as good a soundbite. But it is more intellectually honest.
What about buyers?
My advice to buyers is simple. Take a good look at what you are being offered. If you receive a quote with a load of techno-babble you don’t understand, walk away. If, instead, you get chatting with someone who actually cares to find out what you are trying to achieve and sends a quote explicitly showing you how it can be done, you have found the right person.
It’s not about high-tech or low-tech; it’s about getting the right tech to deliver what the buyer wants. And if that means vellum scrolls this week and shiny apps the next, so be it. The interpreting world is too complex for short quips to sum it up.