Great event managers are always on the lookout for ways to simplify processes. They will learn scheduling and automation tools, return to the same suppliers, and integrate technology throughout the process. Yet sometimes, that instinct for simplification can lead to poor decision-making, that is especially the case where interpreting is concerned.
Let me explain how this can happen. For many conferences, especially where interpreting is needed into more than one language, there will be a need to book soundproof interpreting booths, headsets and various microphones, as well as the interpreters themselves. Some Audio Visual equipment (AV) suppliers, having noticed that their clients want to keep things simple, now offer to supply the interpreters for free, if the events agency give them the contract for AV equipment hire.
It sounds like a good deal. They get a nice contract and you can tick two items off your to-do list at once. So what’s the problem?
The big issue with package deals like this is that they put AV suppliers in a position where the biggest potential drain on profits is the service that represents the biggest risk and greatest potential benefit to you. Your delegates probably won’t notice much of a difference between a set-up based on XLR cables versus one using CAT-5s. They will notice the difference between professionally trained and prepared interpreters and people who just learned the language on holiday.
Since the AV providers already have the equipment, payment to interpreters will be the biggest risk to their profit margins. That, in turn, can lead to them trying to find ways to save money on the interpreting itself. This is the same interpreting your clients are relying on for the meeting to be a success.
All professional interpreters have a minimum fee and the AV suppliers who take the package deal approach may negotiate hard to reduce these minimum fees. If you hire interpreters directly or via a reputable agency, these agencies and consultants will know that the return on investment of great interpreting is always higher than its costs. These same interpreting specialists will also know who the great interpreters are and how much it will cost to get them on board.
So, while package deals are tempting, it always pays to ask yourself whether such deals sacrifice quality on the altar of speed. If you want the kind of interpreting that ensures your event has the right impact, it will always pay to go to a reputable agency or an experienced consultant.