How can you keep your morale high no matter what economic waters your business finds itself sailing in? How can you demonstrate your growth and expertise to potential clients without talking about the same assignments and achievements over and over again or worse, sounding like an arrogant blowhard?
The answer is simple.
In a word full of Instagram moments and paid ads, make sure you let yourself celebrate small wins.
Here’s a straightforward example. As you might have read, I have started getting articles placed in the magazines read by my clients, which is itself part of a wider marketing strategy. Now, I could get all upset that so far, this has only landed me one new client and one project or I could get really excited that it has already landed me one new client and one project.
More to the point, before I even got to writing for Flybe’s inflight magazine, I got some wins in places like Executive Secretary magazine, the blog of Conference News and on the Eventopedia website (three times). Again, with each article, I could have decided to focus on the big goal I wanted to hit or I could decide to make the most of the small win I already had and do an incredible job at that level.
Small wins are a vital part of doing business. Almost no one goes straight from graduation to being a superstar entrepreneur or a successful interpreter or event manager. That might sound discouraging … unless you realise that your route from where you are to the destination you want to reach will go through lots of small wins.
There are still some clients that I want to add to my portfolio but the truth is that the route to landing them will include celebrating and making the most of the small wins – the projects of various sizes for various clients that I get this week.
Your twitter and LinkedIn feeds are most likely filled to the brim with people doing big important things with big important people. If you can’t find ways to celebrate the project on your plate right now, you might find yourself battling with self-doubt and on the verge of giving up.
So here’s a solution I would like you to try. I am going to push this post as far and wide as I can and I want you to do the same. But with a twist. Each time you send this article to someone or post it on any social media platform, I want you to find one small win you can celebrate and tag it with #mysmallwin. Even better, make sure you celebrate with someone else too.
So what’s your small win? What little thing is going right today? What interesting project is on your desk right now? Have you had a response from a client you have been chasing? Share your small win with others and see how those small wins add up to big changes.