When you have created a fabulous product but the courier messes up and delivers it late, whose issue is it? When the flight is late and your perfect little travel plan is up in smoke, whose issue is it to resolve? When you have created an awe-inspiring event but people speaking other languages don’t understand what is going on, whose issue is it?
When running a business or delivering an event, it is always tempting to shovel the blame elsewhere. The courier was at fault, the airline messed up, the interpreters were poorly briefed. Sorry but that’s not our issue, some say.
In a world where people tend to be long on rights and short on responsibility, voluntarily making an issue yours will make you stand out. If the product will be late, offer to drive to the courier’s local office and deliver it by hand. If the travel plan is dead in the water, shell out for a taxi or another flight. If the interpreters aren’t coping, take the heat and take the initiative to do something about it.
If you are looking for suppliers, check how they take responsibility. How do they cope when things are going wrong? Do they go the extra mile or curse some anonymous person behind a desk somewhere.